Written by: Lamont Mann
We are witnessing a society that no longer knows how to function. Currently, a lot of corporations are trying to be socially aware. Basically, they want to make the world feel good. Bullshit, ultimately they are trying to capture new revenue streams.
A few years ago, some fragile feelings idiot decided to remove the black lady from the Aunt Jemima Syrup label. The powers that be felt, it was degrading to black people. Low and behold, Aunt Jemima's family is upset because their descendant is being erased from history.
Bud Light looked at Aunt Jemima Syrup and literally said "HOLD MY BEER". Without getting to detail, Bud Light placed a Transgender Woman on a beer can. For the life of me, I cannot understand Bud Light's thought process. Your target consumer is pretty much blue collar men. T he reaction received from this campaign, shouldn't have been a surprise. It gets better, not only has Bud Light angered their core consumers, the LGBT community is also mad at them for not fully defending the ad after the backlash.
At the end of the day, I think it's absolutely hilarious. A lot of these corporations need to stay in their lane. Read the damn room. Stop hopping on the latest social trend trying to financially capitalize. If you are a corporation that's A Political, stay that way. Once you get involve into this social gumbo, you are not going to win.
Former NBA Great Michael Jordan was criticized a lot for not being as socially aware some felt he could be. I am not sure if this is true or not but people said MJ would commonly say white people buy my shoes too. Some may take offense to that but I look at a person who's saying "I'm staying in my lane and making money".
The irony of it all, basically a real black woman was removed off a bottle of syrup and a fake white woman was placed on a can a beer. Let that sink
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